Shopping is Fun in Japan!

Fashion Show with Google from Robbin Waldemar on Vimeo.

Tokyo, Japan  - We have been thinking about youth cultures around the world a lot lately and what their on-line shopping habits are.   (Japan in particular, mainly because we are jonesing for all things Japanese at the moment.)   Shopping in Japan is like nothing you have ever experienced so I was really curious how e-commerce is translating there and how they were going to take a self- absorbed activity and turn it into something social – because in Japan the social aspect of shopping is even more important than the actual buying.  The team at Wieden+Kennedy Tokyo did a brilliant job at showing us that in this Google Japan commercial.

Makes me want to have a Net-A-Porter shopping party!