Shopping is Fun in Japan!

October 23, 2011 by Leave a Comment

Fashion Show with Google from Robbin Waldemar on Vimeo.

Tokyo, Japan  - We have been thinking about youth cultures around the world a lot lately and what their on-line shopping habits are.   (Japan in particular, mainly because we are jonesing for all things Japanese at the moment.)   Shopping in Japan is like nothing you have ever experienced so I was really curious how e-commerce is translating there and how they were going to take a self- absorbed activity and turn it into something social – because in Japan the social aspect of shopping is even more important than the actual buying.  The team at Wieden+Kennedy Tokyo did a brilliant job at showing us that in this Google Japan commercial.

Makes me want to have a Net-A-Porter shopping party!

 

Filed under Fashion, Film and Photography, Innovation, Wikinomics

Lace Voyeur

February 7, 2011 by Leave a Comment

Josephine de la Baume for Agent Provacateur

London, United Kingdom – As far as fashion films go we are often a bit bored with the predictability and lack of story telling but this season we applaud  Agent Provacateur for its in your face approach to marketing lingerie.  (I know, I know, is lingerie really fashion?   We consider fashion not to be just about  clothing but about creating an image so in this case yes it is!) The Spring/Summer 2011 campaign is shot by Johan Renck music video director. (Remember Stakka Bo’s hit “Here We Go Again”,  that song that we all hummed endlessly the summer of  ’94 – yep he is Stakka Bo).  In addition to Renck, the Agent Provacateur face this season is Josephine de la Baume, french actress, DJ, jet setter and all around hottie. “Watching Josephine,” a voyeoristic journey into apartment x, injects what could be considered sleazy with a bit of  ”playfulness” and a wicked sense of humour.  The outcome is down right super sexy fun.  With an empowering message of a new type of feminism, they make us want to buy it all!  After all, who wouldn’t want to look fabulously glamourous underneath those boring duds you might be wearing to the office.

Source:  Telegraph

Watching Josephine

Filed under Fashion, Film and Photography