Common Threads
October 24, 2011
California, USA - The latest and greatest of Patagonia’s efforts is Common Threads, the initiative which tells us, the consumer, to not buy unless we really need it and if we do buy – buy used. Whoa! They went so far as to create a partnership with E-bay. This is the first of its kind and has provided E-bay with its “first multi-seller branded store” and I should mention that there is no profit in it for Patagonia.
I love this for many reasons but mainly because that statement is the most selfless act a corporation can make and we are hopeful that it will be the beginning of a trend. We heart u Patagonia for continuing to lead the way for fashion with a conscience.
….The greenest product is the one that already exists. — John Donahoe, CEO, eBay Inc
(Via Triplepundit.com)
Shopping is Fun in Japan!
October 23, 2011
Fashion Show with Google from Robbin Waldemar on Vimeo.
Tokyo, Japan - We have been thinking about youth cultures around the world a lot lately and what their on-line shopping habits are. (Japan in particular, mainly because we are jonesing for all things Japanese at the moment.) Shopping in Japan is like nothing you have ever experienced so I was really curious how e-commerce is translating there and how they were going to take a self- absorbed activity and turn it into something social – because in Japan the social aspect of shopping is even more important than the actual buying. The team at Wieden+Kennedy Tokyo did a brilliant job at showing us that in this Google Japan commercial.
Makes me want to have a Net-A-Porter shopping party!