Shopping is Fun in Japan!

October 23, 2011 by Leave a Comment

Fashion Show with Google from Robbin Waldemar on Vimeo.

Tokyo, Japan  - We have been thinking about youth cultures around the world a lot lately and what their on-line shopping habits are.   (Japan in particular, mainly because we are jonesing for all things Japanese at the moment.)   Shopping in Japan is like nothing you have ever experienced so I was really curious how e-commerce is translating there and how they were going to take a self- absorbed activity and turn it into something social – because in Japan the social aspect of shopping is even more important than the actual buying.  The team at Wieden+Kennedy Tokyo did a brilliant job at showing us that in this Google Japan commercial.

Makes me want to have a Net-A-Porter shopping party!

 

Filed under Fashion, Film and Photography, Innovation, Wikinomics

Blooming Sneakers

February 5, 2011 by Leave a Comment

photo © Corriette Schoenaerts

Amsterdam Fashion Week – We can’t imagine the trials and tribulations Designer Christiaan Maats and his team went through to get this done but major congratulations are in order.  OAT Shoes has completed their “Virgin Collection” of biodegradable sneakers.   And…. wait for it…. not only are they biodegradable, but they will sprout into an O2 giving lovely tree!   So once you have loved them to death plant in your garden and they will get a second life!  We just want to know – is it an evergreen or decedious tree and where can we buy them?

Source:  Yatzer

Filed under Fashion, Innovation, Sustainable