Common Threads

California, USA - The latest and greatest of Patagonia’s efforts is Common Threads, the initiative which tells us, the consumer, to not buy unless we really need it and if we do buy – buy used.  Whoa!  They went so far as to create a partnership with E-bay.  This is the first of its kind and has provided E-bay with its “first multi-seller branded store” and I should mention that there is no profit in it for Patagonia.

I love this for  many reasons but mainly because that statement  is the most selfless act a corporation can make and we are hopeful that it will be the beginning of a trend.   We heart u Patagonia for continuing to lead the way for fashion with a conscience.

….The greenest product is the one that already exists. — John Donahoe, CEO, eBay Inc
(Via Triplepundit.com)